Case Study 3: Sunboost (Australia)
Becomes Australia's #1 Solar Installer Using White-Label Product Integration
Background
Sunboost is a brand under Australia's National Solar Energy Group (NSEG), established in 2017, and has become Australia's largest residential solar installer within just a few years. The company is headquartered in New South Wales with operations across Australia.
White-Label Product Strategy & Business Model
Sunboost adopts a comprehensive white-label product strategy, focusing on providing one-stop solar and energy storage solutions for residential customers.
The company integrates various white-label energy storage products, including battery systems, inverters, and monitoring equipment, to provide customized energy solutions for customers.
Core Business Strategies Include:
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Multi-brand white-label product portfolio including Jinko solar panels, Solis inverters, and Growatt battery systems
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Comprehensive service packages with 25-year performance warranty and 10-year workmanship warranty
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Quality assurance through Clean Energy Council certified installer network
Financial Performance & Market Achievements
Market Leadership Position:
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Became Australia's largest small-scale solar installer in 2024, installing 10,432 rooftop PV systems with total capacity of 99,415kW
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Ranked #1 in the 0-15kW residential market segment, completing 10,003 rooftop PV systems
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Cumulatively installed over 1.4 million solar panels, serving customers across Australia
Customer Satisfaction Performance:
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Received over 11,607 five-star reviews, becoming one of Australia's highest-rated solar retailers
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Continuously won multiple industry awards from 2022-2024
Business Scale Growth:
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As a member of NSEG Group, cumulatively installed over 200MW of solar power generation systems
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Achieved transformation from startup to market leader in relatively short time
White-Label Product Integration Advantages
Sunboost achieved rapid market expansion through its white-label product strategy, avoiding high R&D costs while flexibly selecting the most cost-effective product combinations to serve customers.
The company provides 30-day price guarantee and comprehensive after-sales service, establishing strong market competitive advantages.
Reference and Resource